Introduction to content mapping
When you are planning to create a website or a blog, one of the founding pillars would be the content mapping.
This is what makes people visit your site; it is what makes people stay engaged and come back to you for more.
You can address them directly due to the trust you gained, only through your content!
To help you get a better grasp and understanding of what content mapping is and how to use it to your advantage, keep reading.
It’s surely a long read, my suggestion, grab a coffee and keep reading.
What is content mapping?
Content mapping is knowing what the visitor on your site is looking for and can easily anticipate what you will be giving them.
It´s about making the right decisions so that you can help the people with the correct information with perfect timing.
Potential clients are looking for the information which you can provide them. You must match their intent with your content at the same time.
You need to become their best friend, the advisor that they listen to, and more.
It is necessary that you accurately know what appeals to them as well as what type of message they can resonate with.
Benefits of doing content mapping in 2020
Now that you are more acquainted adequately with content mapping, the next step would be to know how it is going to help you out.
It can give you a lot more than you can expect it to give.
Here are some of the benefits that you can have when you decide to engage in it.
Understand your customers
When you can do your content mapping effectively, you will be able to guide your customers to the right path.
This means that you will have a better understanding of their needs, of their goals, as well as the questions they may have.
This will, in turn, be able to help you out to plan better marketing strategies and improve your services as well.
It is going to give you a better idea of your target market so you can fully maximize these details to be able to hook them up better.
What is better than to understand your customers, their likes and their dislikes, how they are, and what they need?
This is definitely one of the most significant advantages of content mapping!
One of the best rules when it comes to business is to keep your customers engaged in what you do.
With the best content…
Maximizing your content
Just because you have a ton of content does not mean that everything is better.
When you decide that you need to put out a lot of content just for the sake of increasing the number of words on a website, the quality, as well as the relevance of the actual output, is bound to suffer.
The truth is that it is not something that you should do.
Having a lot of content is not going to give you a lot of readers because what readers want, most of all, it’s all about relevancy and relatability.
You want to make sure each of your content is something you put your heart and soul into, something well thought of.
This is where a content map is going to be able to help you out.
Basically, content mapping is going to be able to help you to maximize and properly optimize your content in such a way that it will help in serving the right purpose.
The right purpose being able to attract more customers to your site and actually being able to engage them properly.
Creating The Sales Funnel
Aside from those, content mapping also helps you out in directing your clients to where they need to be.
After all, it is getting in the right place and at the right moment.
You can easily make sure that you get a proper content plan so that they will be brought there before they even know it.
Sometimes, customers need proper guidance and a bit of a push to make things a whole lot better than before, and this might be what you are looking for.
It is undoubtedly going to be able to engage them slowly until they are ready for their purchase.
Once you do it right, it would not be that hard to do it again. It will become a habit and a skill that you will be able to make the most out of.
Admittedly, this is going to be very advantageous for you in the long run.
Learning more about content mapping is going to help you out to have a better thing to offer to your clients, as well.
Steps for creating a content map
Now, after all, is said and done, when you finally figure out just how vital a content map is, the next thing to do is to make one.
It may seem like a big thing, and you may get intimidated wondering about it, but the idea is that you should be able to check things out as well properly.
In line with this, it should not be as hard if you take it one thing at a time.
Here are some of the steps that you can easily follow when you decide that you are going to make a content map.
Just check the infographic from contentmarketinginstitute.
Visit them for more detailed info on content mapping.
Step 1: Creating a buyer´s persona
Content maps and buyer personas are things that come with each other; they are corequisites of each other.
It is hard to create a content map that is both accurate and useful if you do not have an in-depth analysis and understanding of a buyer persona.
A buyer persona is a more detailed information about your audience.
It is something that will help you in understanding more about what they want, what they need, and what they know.
It is something that outlines the essential characteristics of your target market.
The buyer persona usually involves demographics containing the income, location, age, gender, education and the professional role of the person.
It also includes the industry he is in as well as the size of his company, the values, and goals of the person which should include his lifestyle and, their personality.
Moreover, we can´t ignore the challenges he has such as what he fears, what pains him and the issues he has at both home and work.
His buying habits should enumerate the objectives he follows when it comes to buying, on where to buy, and how to make the right decisions in buying.
Having a specific buyer persona is going to be able to help you out to get to understand your customers better so that you can make your content right.
Step 2: Documentation
Once you have your buyer persona, things will seem much more apparent to you, and your content map creation would be more comfortable.
You can use whatever you know about this persona to see through and make insights on how the person will interact on your site.
One important thing is that you do not forget to document the things that the person is going to take when they are doing their business on your site.
You must make sure to create a map that is going to outline how your customer moves through a sales funnel.
Step 3: Create content for your audience
Before you decide on creating content, it would be good to know what kind of content your audience need to see.
This will help in keeping them engaged and later draw their attention to become a prospective customer of yours.
Now, here is something to help you out on doing just that.
The five stages for creating the sales funnel being awareness, engagement, evaluation, purchase, and post-purchase activity.
The awareness phase is the one that attracts new customers to your brand as well as helps you figure out the right prospect.
It should include content like buying guides, videos, infographics, checklists, and a whole lot more to help in enticing them up.
Engagement is where the content should keep your audience interested in your brand.
Once they are more than ready for purchase, so it should include emails, interactive content, and social media postings.
The evaluation is the middle of the marketing content, and it is where they decide if your brand fits what they are looking for, so showing them datasheets, studies of marketing cases, services list, and reviews would be helpful.
The sales stage is where you interact with them when you are going to make them buy from you, so free consultations, demos, as well as trial pages, would be a good idea to do.
The post-sales stage is where you want to re-engage them to your site so they can go back into your funnel so coupons, surveys as well as customer portals would be great to put in here.
Step 4: Prepare a catalog
Before you go to the proper of making a content map, it would be great to take one more action, which is to create a functional and useful catalog of the things that you already have.
This is basically listing all of the content you have which you can change later if required.
It might include content factors like article title, the URL, the category, the publishing date, and of course keywords!
If you are using wordpress for your website, these things will be easy to go.
Step 5: Map content
Now that you have a catalog, it would be easier for you to do the content mapping.
Just check your list and sort out the ones that you think would help you in driving your audience through the sales funnel and later converting him to your loyal customer.
Think about the type of content, how the material conveys the point you want to make, and the quality of content.
By doing this, things are bound to be a whole lot better for you,
Step 6: Create targeted content
After creating a content map, use keywords and tags like a reference, to start creating awesome content.
Make sure, you are targetting your niche based on these keywords.
The content length is important these days and creating original content cant be ruled out.
Check it out if there is anything that might be missing.
If you create content that forces your visitors to come back to your site, you can easily offer them your business through sales funnel.
At last, build relationships with your visitors. Answer their queries, make them confident and comfortable.