What does SEO stand for in digital marketing?
What does SEO stand for, that’s the everyday question we hear from people who are new to digital marketing or who are about to start their new blog.
SEO is very dynamic. It is one of the main things that you need to focus on if you want to get on top of Google Search.
It´s really frustrating at times when you are not sure of what to do. And this is why it is crucial to get to know each crook and nook of it.
It might be more complex for you than you thought, especially with the Google updates coming out frequently.
What is SEO and how it works
SEO means search engine optimization.
It is the practice of making sure that your webpage ranks on top of search engines. This might be Google, Bing or Yahoo!
In fact, the quality, the quantity of the traffic in your site, is made from organic results from search engines.
If you are eager to know everything about SEO, here are some of the things that would be very useful in your journey:
Analyzing the meaning of SEO definition would be a good thing to do. In regards to that, here are some of the terms you should take note of.
Quality of traffic
Sure, you can attract a lot of people to your site and it can, in turn, generate a lot of traffic to your site.
For instance, you can get traffic if your page is ranking for a keyword related to selling phones.
However, if you are selling phone cases, then that is not the traffic you are aiming for.
You must make sure that you reach your target audience in the SEO by targetting the audience relevant to your products.
Quantity of traffic
Another thing to make sure is you get a lot of quality traffic as it will increase the chances of attracting new customers.
You can monitor the traffic with the help of webmaster tools which is one of the best free tools provided by Google, for webmasters. The more traffic you have, the better it is to get leads for your business.
There is a very Definite guide on how to use Google Search Console by Moz.
Just go through it and you will learn a lot from their approach.
Monitoring organic search results you are getting is one of the important steps in SEO.
Most sites get results through a significant number of ads that they have to pay for. Its called as pay per click advertising or PPC.
But our main target is getting free organic traffic by ranking webpages for various keywords.
There is a lot of SEO competition analysis you can do for better organic rankings.
The organic type of traffic is something that you get without having to pay anything for it at the same time.
What does SEO stand for Search Engine Algorithms
How Search Engine works
A Search Engine is basically what you know as a site where you can input your queries and it gives you a list of sites where you can find what you are looking for.
A good example of this would be Google.
But, have you ever thought about what might be behind all of those links?
Well, simply put, Google has this crawler that would go out there and gather all the information it can around the internet.
Eventually, these crawlers will then bring back a series of 1 and 0 back to the search engine in order to build you an index.
Furthermore, this index would then be fed with an algorithm that would try and match all of the data with the thing you are searching for as well.
There are a lot of factors like a keyword research that are important pillars of SEO process. But I will cover those in later.
Enough of the algorithm stuff…
Factors to consider in SEO ranking
With Updates, the SEO requirements tend to change every now and then so it can be quite hard to keep up.
However, if you want to make sure that you get traffic to your site, then it is necessary that you get to understand it and keep updated.
Greatly optimized sites are the ones that will be on top of search engines and that is why you need to really know all of the factors that concern it and to give you an idea, here are some factors that would be great to consider when it comes down to SEO.
What does SEO stand for a secured website?
SSL certificate has to be installed to make your site secured for browsing. If the site is safe for browsing it will start with https://
You need to make sure that your site is easily visited by Google in order to make sure that it can look at your content thoroughly.
In order to do get this, it would be great if you can really make sure that you get a site made from a well-coded builder.
A good sitemap where it will have a listing of all your pages would also be a good thing to check out as well.
Thus having a secured website will help your website in SEO.
What does SEO stand for a high-speed page?
The most important factor these days is the speed of your site.
It has to be really fast.
By site speed, this basically means that the speed in which your page can be loaded. It would be good to consider the speed of your site on your mobile page as well.
Fast loading sites are definitely the thing that will help you out to get you the top ranking that you have been wanting to get to begin with.
I will surely focus on this factor in detail in future posts.
What does SEO stand for in mobiles?
It would also be great to take into consideration the fact that most internet users nowadays opt to use their mobile phones.
Basically, they are more accustomed to it is most likely that you are going to get traffic from them.
After all, in this era, almost everyone in the world has a phone.
That´s why you want to make sure that your site would be mobile friendly.
Mobile-optimized sites are most likely to appear on the top of mobile search results and this is why it is definitely something that you ought to consider.
What does SEO stand for in the aged domain?
Domain age plays an important role in rankings.
The site which is 10 years old is going to dominate its niche than the one which is one year old.
Basically, this means to say that you should really start your site now if you still haven’t gotten one just yet.
The domain age matters a lot but also the brand.
You see, those ones that are known to be spammy are usually penalized when it comes to the ranking points.
Thus, you may want to pick something that would help you out, a domain that would pretty much be useful for you.
But if it so happens that you already have a website, it would be good to just optimize it in the best way possible so that it will help in better rankings.
What does SEO stand for an optimized webpage with content?
You should also be quite wary of the things that you post on your site because these are the things that will help you pull through.
Basically, it means that you should be able to just understand things as they are in a perfect way.
You need to make sure that you will be able to get the content that you need and that it will be of high-quality.
This should take a lot of things into consideration such as readability, user experience, reader’s interests and a whole lot more of things you ought to check out on.
What does SEO stand for technically?
Knowing more about the technicalities of SEO is also quite important and this comes with coding one thing and the other.
You need to make sure to look at a lot of things such as the keywords used, the content you have and if it is relevant to what you want to achieve and a whole lot more.
Finally, You will learn more about keywords and how to use them well in the next parts of this article.
What does SEO stand for a website providing user experience?
It is also said that most search engines have artificial intelligence that affects a lot of things in SEO.
You see, this would affect the clickthrough rate which is the percentage of people who will click and visit your site.
It also affects the bounce rate or the number of people who would leave your site.
It means you did not have the content they want or how long they had lingered in the site from the moment that they arrived.
What does SEO stand for without backlinks?
This is something that is natural to incorporate in your SEO and that will be discussed later.
This is one of the important pillars of SEO.
Of course, Backlinks can be natural or unnatural as blackhat community says but for long term results, it is better to get natural and relevant backlinks.
The relevancy of how you are going to get things done will greatly depend on how you are linking to other resources around the web.
Backlinks will help you out, in the long run, to get more traffic, leads and achieve rankings on Google.
What does SEO stand for without social signals?
Without social signals or social engagement its nearly impossible to get the push, you need for your business.
This is another factor that you want to take into consideration: social networks are quite a big hit nowadays and it is important that you know about it.
Make sure that your content is attractive and shareable.
It will definitely get more people visiting your site and increase your traffic and conversions in the long run.
Although social sharing is not a direct factor for the ranking, it is still part of what can give your site a good promotion so take note of that.
Real business info
What does SEO stand for real businesses?
For your company, it would be nice if you can actually give out your real business information.
That makes your potential clients reach you.
It also gives customers the reassurance that you are legitimate.
Differentiate yours from theirs and make things a whole lot better on your side of the story as well. It is really important so that you gain their trust which is not something easy to get.
10 Reasons why SEO is important for your business?
A lot of people know that SEO will work out to their own benefit except few.
You see, search engine visibility of your site is important and this is what SEO stand for.
There are actually a lot of reasons why you need SEO and here are some of them:
1. Brand awareness
It’s very important to build your brand as you move ahead with your business in online space.
The most respected brands were built online with reputation management.
If you are transparent with your customers/visitors, your brand will grow fast and you will surely get returning customers.
2. The long term organic traffic
Till now, you are clear that traffic is the most important thing you will be getting from SEO.
But imagine, if you can achieve page one rankings in Google!
It will be free traffic for all life long.
Of course, you need to keep yourself updated about changes Google comes with so as to outperform others.
It is a result of how your site is going to perform and you should know different techniques to attract more traffic.
This contributes to your visibility as a site and it will really improve on things if you are able to rank on page one of Google.
3. Trust and credibility
It is so easy to doubt sites nowadays simply because there is a lot of scams out there. There are far too many sites that it is hard to find the genuine one.
However, with good SEO, you will be able to establish a good foundation.
With good user experience parameters, you would be discoverable and will have a good reputation as well.
For SEO companies, there is a definitive guide on How to educate clients to earn trust and credibility.
Imagine coming out as the 1st in the list of results from Google or at least on the first page results.
This would definitely boost your credentials at the end of the day and this is something you really would want to get.
4. Returning Customers
As discussed previously, user experience is important.
With everyone focusing on just the visibility and ranking, some would forget that having a good user experience is still what should be focused on most.
It is necessary to organize things as they are and actually learn the mind of your users.
Giving your users the satisfaction that they are looking for is going to make things better for you in the long run.
This, in fact, will increase your chances to get a long haul of returning customers.
5. Increased traffic and conversions
The common goal of SEO is to help you out to increase your site traffic and at the same time give you the conversions necessary for your site to flourish. It is something that would really help you out at the bottom of it and that is why you must really do it the best way that you possibly can. This basically means that you ought to make the most of it and see what you best can when it comes down to it too.
6. Buying cycle
When it comes to customers that do their own research, it is important to have good SEO.
You see it would help you out to relay your deals and your services as well.
It helps customers to make their buying choices.
If you want your brand to be visible and make good connections, this is what SEO stands for.
7. Web environment
The web environment is ever-changing and getting SEO is something that you need to be updated with.
Basically, staying on top of the SEO game means being able to understand your web environment pretty well.
SEO is going to teach you more about the tactics that are being used by other businesses and competitors.
Checking on all updating web environments regularly is the necessity of the future.
8. Cheap option
It costs money, there is no doubt about this.
But then again, everything costs something in this era.
This is why it is necessary that you make sure that your money is invested in a resourceful way.
You can get traffic by paying for ads (PPC, media buys, CPI) but SEO is the cheapest option than others.
I highly recommend reading How Organic Search Can Save You Thousands in SEO.
In the long run, It is also going to give you a good payoff.
9. Long term strategy
Implement SEO for all your businesses considering long term results.
With the budget you can also hire a good seo company to deliver results.
Don´t aim small! Think big and long…
Although rankings might not appear immediately, it is really going to be profitable for you in the long run.
As a long term strategist, you need something that is sustainable and conducive.
10. New opportunities
If you are able to get one website or business on top, you can watch out for new opportunities.
Quality SEO would bring you a lot of ways in order to widen more about your reach.
Try different niches, different websites, various techniques and you will surely win.
The year 2020 is not so far and if you follow the SEO rule, you will be having a successful year ahead!