The History Of SEO And Its Evolution
Several local business owners have known about what SEO is either from good friends in the business or even from their competitors.
Some people use it as a way of enhancing sales; however, what is Search Engine Optimization?
A company proprietor might have attempted ‘Search Engine Optimization solutions’ in the past and found that it did not work as was thought earlier.
However, like my other posts, this post describes why ‘brand-new’ SEO is working way better than previous versions.
I have been knowing the term SEO for the last ten years now and have also helped a lot of businesses rank locally and globally.
As I look back, SEO has evolved a lot, and if you are a so-called “SEO expert, “you know what it takes to beat your competitors.
Search Engine Optimization from 2000 – 2010
Back at the beginning of the century, the ‘large’ online search engine that the majority of people were making use of was Lycos and Excite.
At that time, very few people around the globe had access to the internet and that too, with a sluggish ‘dial-up’ system.
Web sites were 1 or 2 web pages with standard info to enable them to pack rapidly (within 20 secs).
SEO techniques at that time were to stuff as many keywords as possible into the webpage, so the web site was located for those searches without making the web page looking spammy for website visitors.
In 2002 Google released something called ‘Google AdWords,’ which was considered to be the end of Search Engine Optimization.
Individuals might spend for prestige, to get that sweet top spot of Google for the niche related keywords.
Google began to mark down on ‘spam’ sites and blackhat techniques.
In 2003, Yahoo acquired Inktomi, AltaVista, and FAST, which were the combination of all of the ‘smaller’ online search engine algorithms.
At the same time, Google understood that ‘AdWords’ were not going to exterminate Search Engine Optimization while the ‘natural listings’ encouraged site visitors back to their search engine platform.
In 2004, Google took some action against the web sites that were spamming it.
They additionally took a lawsuit against the “Search Engine Optimization Firm” liable.
To get your website on top of Google in 2006, you required backlinks to your web site.
Therefore acquiring backlinks was on priority those days.
Backlinks acquiring method involved the help of link exchange, or few websites offered links to other businesses with some compensation. (I am still surprised to see people using these grey hat methods even today).
Between 2004 and 2008, Google was the only king of the internet.
Today, it still is…
The blackhat followers were destroyed over the next few years as Google started adding a penalty for unnatural link building.
Google took some manual actions on websites for following unethical methods of ranking on search engines.
They started to get more focused on the ranking based on the quality of content and keywords.
But, there were more surprises to come.
Search Engine Optimization from 2010 – 2015
Between 2010 and 2015 search engine started paying attention to ‘Social network‘ websites as a factor of rankings.
Twitter tweets were used for spamming, and few automated software helped businesses to gain followers without the help of SEO.
Google started adding social shares like facebook likes, facebook shares, and twitter tweets as its ranking factors.
Photos and video clips were used by various businesses across the globe to show the authority as a brand.
Local keyword research started playing an important role during this period.
People with small businesses concentrated more on long-tail keywords.
A ‘Plumbing’ business in Illinois would undoubtedly wish to rank for the keyword ‘plumbing’ in that particular place.
However, it was still important that the businesses do include keyword optimization for related long-tail keywords like
Plumbing in Illinois
Cheap plumbing in Illinois
The best plumbing in Illinois
How to do plumbing in Illinois
and so on…
Google’ Panda’ and also ‘Penguin’ updates figuratively eliminated off ‘backlink programs’ with significant actions against websites that had irrelevant backlinks.
Few examples of these blackhat backlinks are
Blog comments on nonsignificant niches
Spamming on other people’s pages
Forum links spamming
Use of Internet Globally.
Close to 4.4 billion people globally are using the internet, and it will grow in the coming years.
Accessibility to the internet on the cellphone has increased between 2010 and 2014, from 24% to 58%.
74% of all grownups acquired solutions or items online, up from 53% in 2008.
Broadband web connectivity is used 91% of houses.
With such a growing craze, Google will not stop anytime soon.
Internet users on mobile started growing than computer users during this period.
SEO in 2015 and beyond.
The most significant change by Google in 2015 was the ‘penalisation’ of sites that were not “mobile-friendly.”
A mobile-friendly site has all the necessary configuration for the smaller sized display to make it simpler for the people browsing on their mobiles.
For making websites (with good content) readily available to mobile users, Google started ranking mobile-friendly sites. These sites can quickly adapt to the display size of any mobile when browsed.
Due to this algorithm update, website owners(using WordPress) started using mobile-friendly WordPress themes.
Lengthy content is given more priority now, along with the quality.
Before 2015,Google recommended 300 words on a web page as a sufficient material.
For 2015 and beyond, Google specified that the minimum content length should be at least 500 words.
If you have less than this, google thinks its less informative, and you can’t rank for that search term until and unless you are a prominent authority like Wikipedia.
But today, when we are close to 2020, I can see articles as long as 5000 words. (Not every article)
I am not sure what will be Google’s next update on content length!
Either Google has to alter its assumptions as many web sites do not satisfy their quality or webmasters should consider content length as one of the crucial factors for ranking websites.
There are lots of SEO agencies that are trying hard to know the exact requirements for Google rankings.
I think its better to keep ourself updated with what Google Search engines have in their mind.
And Yes, SEO is way too different now than when it started.