What are backlinks in SEO?
Adding backlinks can have a major impact on page ranking and user experience.
Increasing the number of backlinks adds value to your pages and can help improve their visibility in Google Search Engines.
It is no wonder that backlinks can add more value than any other content in a user’s profile.
But…It´s not the only ranking factor!
Backlinks are a way of ranking websites in search engine results.
They help to increase the visibility of your website and help website owners to improve the rank of their website.
Search engines like Google depend on backlinks for a number of reasons:
- Backlinks give you an indication of how long it took you to link to another site.
- Backlinks will not increase a site’s ranking unless they are clearly linked to from an authoritative site, because it takes a long time for the visitor to open the link to see if it’s an authoritative site.
- The external links pointing back to our websites are not biased and not related to the bounce rate.
- It’s very important to check out the domain score and page authority of the website before getting backlinks from them.
- Backlinks from high ranking websites or high traffic blogs are also often given priority that can improve SEO.
If you like your content to be well-thought-out, make sure that you don’t get lost in the shuffle when it comes to authority.
Authority has much to do with the organic popularity of a piece of content rather than backlinks as a full ranking factor.
Building authority to your website/blog will attract more backlinks naturally.
Why Search Engines like Google have backlinks as their ranking factor?
- It shows you which of your competitors are paying Google to rank their pages.
- Backlinks will tell you which of your competitors have not updated their sites.
- It lets you know what pages are unique.
- It helps you decide if your product is worth pursuing.
But the real joy of backlinks comes when the data is factored into your SEO strategy.
This is exactly why you need a source for accurate data on how much time you spend on building backlinks and how much on content.
There are a lot of tools available online to monitor your time.
I would personally refer you to visit these time management tools to monitor your SEO activities.
How can backlinks help your business?
Backlinks can help your website to build a relationship with readers and encourage them to share content or add a link to their sites.
These links can also improve user engagement to some extent.
Whether you are a business or a personal website, it is important that you have a presence on the internet.
It is your brand and is often the reason why you do business in the first place.
Finding a way to get your website and website image out to the widest possible audience is key to your online presence.
How do backlinks work?
SEO is a business of creating backlinks.
It makes sense that backlinks should point to websites that have a high click-through rate, and the best way to build links is to provide relevant quality content.
Every webmaster has a list of links, their successes and failures, and where their links sit.
The best way to create backlinks is to use WordPress websites as a context and test the links.
Just check out this infographic, which shows 25 ways to build backlinks.
These pages often need some consistency and in some cases, that consistency can be achieved with SEO.
Here is how the backlinks system works
When sending content from any web page to Google (or any other search engine), the robots.txt file contains information about how you use the web page, including:
- The date and time it was last accessed.
- The URL of the website or web page where the user last visited.
- The full page content and any navigation links that were in the URL.
- The precise URL of the web page where the user last browsed or first visited.
Which backlinks are indexed first?
Backlinks with high domain authority are indexed first.
This will cause sites to rank much higher when a particular keyword is searched on a specific site than it does when the same keyword is searched on other sites.
For example, if a site like MOZ has a bunch of backlinks coming from other sites that link to other sites, the authority of this site will keep improving.
Google webmaster tools offer a nice breakdown of the ranking information for many SEO keywords.
I would suggest signing up for it and learn how you can use Google webmaster tools as a benefit for your business.
Which content should I use to attract natural backlinks?
By far, the most important factors when finding content for a blog are the keyword used for the title, for example on this blog post:
What keyword would you rather like to see in the title?
Which keywords are common for blog posts that we’d rather see featured in the ‘SEO’ section?
In other words, what do you want to see featured on your blog?
For sure the topic of the post is the key for your visitors.
You should write high-quality original content which is loved by your visitors.
The more it is well received by the visitors, the more are the chances of getting lots of websites linking back to it.
This will in fact keep attracting more links on autopilot but you need to keep patience and keep building content.
What are dofollow backlinks for?
Dofollow backlinks are just one of the many Google ranking factors.
One of the key factors that affects Google’s organic keyword rankings is if a website includes “dofollow” within the title tag.
Dofollow links may appear in Google’s results for a keyword. If you have any related websites, they may even go to the top of the search results.
However, in most cases, Google does not penalize sites that exclude this keyword from the title tag.
In addition to dofollow links, its important in 2020 to get no-follow links from authority websites.
What are Nofollow backlinks and are they important?
Google has currently integrated “nofollow” and “do follow” backlinks into the ranking factors for all websites over the globe.
This is probably the biggest change to rankings that Google has brought to the web since the original inception of the algorithm itself.
Nofollow is an extension of Google’s normal rules which apply to a lot of links but not so much to what we have named websites.
Why do we add nofollow backlinks to blog, website, Facebook, Yahoo, Twitter, Wikipedia etc?
I guess that’s simply a human psychological tendency.
In fact, if you live in the world of SEO – in my experience if you are linking to any of these nofollow sites, the traffic percentage would be:
Yahoo articles – close to 25% of their site traffic
Facebook ads – close to 20% of their site traffic
Twitter – close to 15% of their site
All these sites have nofollow tags but due to the authority they have, you will have benefits from backlinks coming from these sources.
How Do I Link to Someone Else?
Here are some options for doing that:
First, Link to a page on your own blog.
Blogs have such an advantage because when people go to your blog, they find all the important stuff on that page.
These interlinks can help in reducing bounce rates as people will keep searching for different pages on your blog through these.
You can add the link like “What is SEO” to the post: if you are writing on backlinks.
There is no need to really direct people to other sites directly until and unless you are referring to high authorities.
For more info on internal backlinks visit this page by Niel Patel.
Let’s start with a totally harmless question:
How many backlinks per day is safe?
First, we need to calculate
How many backlinks we need.?
Which blogs/pages we’re linking to?
How much traffic we’re going to get?
One of the important metrics to take into account is the number of links from Google that are significantly more valuable than any other links.
For example, A much larger number of links to Moz than any other Moz’s competitor usually means that your links are less likely to be pinned to posts from other sites.
Instead, you’ll want to look for sites with large traffic or high DA.
Even 2 to 3 good quality links than 100 spammy links can help in SEO.
Should I buy backlinks for SEO?
The easy answer is: don’t spend more than 1% of your budget on links.
However, this will depend on the brand of the blog you’re building, the frequency of the content and the percentage of your budget you spend on links.
In general, a blog that has 100 posts on it is not worth spending more than 1% of your budget on backlinks.
I read a number of articles in the SEO industry about how you can artificially increase your links from the junk pile.
I will stay against these blackhat tricks.
Also, Google doesn’t care about any SEO-friendly link profile.
Google uses one simple algorithm: inbound links count and authority.
Paying to earn backlinks will always be better than paying to acquire them on site.
Invest in social media and content syndication/promotion as this will keep your blog in front of the same niche businesses.
This will increase your chances to get backlinks from these businesses.
However, in certain niche markets(like health/fitness) where users are interested in buying “free” resources or buying backlinks to facilitate their particular needs, this can make sense.
Can we hire someone to build backlinks?
In my opinion, if you are at a specific stage of your SEO, you need hire people you know.
You can’t stay in the shadows and do it yourself.
I will suggest doing custom outreach campaigns and following up on the big bloggers in your industry.
Every major SEO company has paid for backlinks to their website (often advertising with thousands of dollar backlinks) and had strong authority after a few years.
But if you don´t have time to build those yourself, hire someone.
Conclusion: Pretending that SEO is a solo activity is wrong – because many digital marketers and freelancers have other business interests that make links viable.
If you are in a serious search for SEO work – you need to speak to a dedicated SEO company.
If you have any queries, just contact me and I will help you out.