How to speed up WordPress site for the best SEO experience.
WordPress sites are good for SEO purposes and to speed up WordPress site we have to follow some techniques.
It’s important to have a good performance along with good design.
While webpages with above-average user engagement are appealing, if the ads and links in the home pages fail to accomplish that, readers won’t visit the site.
Users deserve to know that when they visit your site, they won’t be lured away by some crappy copy.
More and more bloggers and businesses are using WordPress.
A website for Google is better than a website created for Bing.
And with all the analysis till now wordpress sites are being loved by Google.
In fact, more SEO-strongholds have started using WordPress.
Along with the WordPress platform, any business that offers a well-crafted post, engaging content, reviews,easy-to-understand technical information and navigational design will get Google’s algorithm ranking their site.
Google usually gives a higher ranking to sites that are more visually appealing than to site that is “less” attractive.
Visitors will surely leave the page if content is bad or website design is not very appealing.
Another important factor is website speed.
Website speed is important for good google rankings, the reliability of your website should be counted as well, so make sure you can maintain a fast and reliable website.
If your website is not fast enough, it will be miles away from a good Google ranking.
You could see it immediately drop in the google if your blog speed is not good.
How to check the speed for your WordPress site?
Considering that you already are running the business on wordpress, here are the important ways to check the speed of your website and later tweak it for optimal results.
This is my favorite platform to check website speeds as it gives complete insights into your website.
It lists down the important factors which are affecting your website speed.
Once you have fully loaded a GTMetrix performance dashboard, you will be able to see how many issues are on the website.
For example, if your website is slow and frequently crashes and intermittently works well, then you should make an effort to improve it.
You may notice that the project or CMS you are developing now should see a dramatic improvement.
It takes some time at the start but once done, it will help you in the long run.
Just check out our website speed status.
Another way to test how fast a website load is to run a test on the WebPageTest server.
When you test a website with WebPageTest, you can try various aspects of its loading time and also observe how long the loading phase takes from launch to an end.
This gives you a good idea of what can cause problems and helps you fix them.
Also, keep in mind that this testing process has to be done on a regular basis and many factors can affect the response time.
Google Pagespeed Insights:
Enter your site on google page insights using this google tool and start your testing!
This tool allows you to inspect every page views on your site for every imaginable query parameter.
The more parameters you perform for one page then the better the results you get.
I used it in combination with GTmetrix to recheck speeds after making some CSS or HTML changes.
If sone right, you will surely see good improvements on page speeds.
Another good tool to check your blog/website speed in a few seconds.
You can choose from various server locations to check your site´s performance.
After finding all the backlogs on your website its time to speedup!
Important tweaks for improving your webpage´s speed
1. Choosing the fast host
What is the most important thing when selecting web hosting? Offcourse Speed and security.
Also, you want to make sure the hosting is the best available so you can enjoy using your web hosting plan and can continue to build your own website on it.
Some companies tend to offer high-speed connections, but they also don’t offer the basic feature, such as speed optimization.
For this reason, we suggest you don’t go with services that charge high rates, as the budget tends to be more expensive and it may not be beneficial in the long run.
The best option is to use VPS or dedicated server.
However, if you are just starting out I would suggest Siteground due to their reliability and speed.
Siteground hosting is good due to the support, protection, and service that you can expect.
The support can get back and forth from case to case, but normally it’s pretty good.
The plans are affordable starting from 3.95$/month for beginners to almost $12/month for the established businesses.
2. Use a smooth and lighter wordpress theme
If you want to achieve good pagespeeds,keep your site clean and smooth.
Use a light WordPress theme for SEO as it will improve pagespeed and cover many of the SEO needs.
Infact, a webpage with faster load time is said to conquer the SEO battle quite easily.
SEO is more than just an effective link building.
For instance, on-page SEO is one of the ranking factors.
However, Website Speed is one of the major pillars of this SEO process.
Without a professional SEO structure, much can go wrong, making your site hard to find.
Making the effort to create one isn’t an easy task but it’s not impossible.
A light wordpress theme with good SEO structure and can help your site load fast.
You can choose your theme from one of these 54 fastest WordPress themes.
3. Use scaled images
This is a super quick tip that helps in more consistent SEO and helps to make your blog results much better and more optimized.
Use scaled images for SEO and faster loading speeds.
Do not rely on full sized images. Instead, use optimized images.
With my experience, the image size should not be more than 5kb and this should be without losing quality.
There are a few plugins that you can use for optimized images.
My preferred plugins are
- EWWW Optimizer
- ShortPixel Optimizer
You can visit Themeisle for more info on these plugins.
4. Uninstall plugins with rare usage
To keep the data structure of your website light, it’s better to uninstall plugins which are in no use.
We usually have the habit of installing most of the plugins just for trial but later we forget to remove them.
If we keep these untouched, they can slow down the complete website.
5. Use Content Delivery networks
By using a CDN, you can ensure that your website will be accessible from different countries and continents.
You can also eliminate the traffic of Web crawlers from your country, and also from other countries.
This makes it more cost-effective and easy to handle.
They are able to take care of technical problems and solve your delivery issues through a different approach.
If you use them for your own sites, those can serve useful in the long run.
Web servers are also included in a CDN.
And don’t forget DNS caching and the cache-following algorithm on the server for latency depends on the network speed.
One of the best CDN is Cloudflare.
Its free for personal websites and businesses might cost slightly more.
But overall, it can optimize the speed of your website and deliver content to your visitors in the best possible way.
The other CDN which you can use are
- Key CDN
- Meta CDN
- Stack Path
- Amazon Cloudfront
- Microsoft Azure
You can find more information on these CDNs by visiting the blog on Techradar.
6. Use a minimal number of external scripts
Keep a minimum number of external scripts on WordPress to speed up the website codebase.
What can you do with them?
If the codebase is non-trivial, you can break down the code into separate files and just copy and paste the piece in each one.
If your website is massive, you’ll need a framework that helps you manage what page each script is located on.
Drupal has a much better way to do that than WordPress.
This, in fact, is too tedius to do manually.
To speed up a WordPress site, use WP fastest cache.
It can help you speed up your site instantly, even with the free version.
7. Use WordPress caching plugins
Due to the increasing popularity of content management systems, these plugins are now required for most WordPress sites.
These plugins can help to cache rules much easier.
You can create, update and delete these rules on the fly and enable custom actions when the configuration needs to be adjusted for the job.
These plugins make it really easy to add caching rules, modify them and delete them from the same account.
You can have multiple caching plugins installed on your theme but its better to stick to one that works well.
Again, I would suggest installing WP fastest cache plugin which is the best option for all these tasks.
8. Manage your CSS and JS files properly
The best way to manage the CSS and JS data for faster loading speed is to use minification.
I am using cloudflare for this process and yes, it works pretty well.
I have seen some good improvements on the page speeds after making these important changes.
9. Update your wordpress sites
To speed up a WordPress site, It’s better to keep it updated with the latest database.
This will remove all the errors from previous versions and can help in SEO.
Keep your wordpress updation to automatic as it will notify you(if required) whenever a new version is released.
10. Always use the latest PHP platform
We recommend using the latest version of PHP as the core platform for your site, since it is tested and fully supported and you don’t need to worry about any security loopholes.
This makes implementing a PHP script important and can be done by contacting your hosting provider.
The latest PHP version can also help speed up a WordPress site and mobile users browsing.
If you follow all these steps, you can surely have green results on GTMetrix Dashboard.
If you need help with this optmization contact us and we can help you out.